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1 Ergebnisse
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Benefits, discounts, features, and value as communication f..:
Klarmann, Martin
;
Wouters, Marc
Journal of Personal Selling & Sales Management. 43 (2022) 1 - p. 46-64 , 2022
Link:
https://doi.org/10.1080/08853134.2022.2082451
RT Journal T1 <Title>Benefits, discounts, features, and value as communication foci in selling: Exploring concepts, drivers, and outcomes</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08853134.2022.2082451&Exemplar=1&LAN=DE A1 Klarmann, Martin A1 Wouters, Marc PB Informa UK Limited YR 2022 SN 0885-3134 SN 1557-7813 JF Journal of Personal Selling & Sales Management VO 43 IS 1 SP 46 OP 64 LK http://dx.doi.org/https://doi.org/10.1080/08853134.2022.2082451 DO https://doi.org/10.1080/08853134.2022.2082451 SF ELIB - SuUB Bremen
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