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1 Ergebnisse
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Divergence or Relevance in Advertisements: What Works in Em..:
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
.
Journal of Global Marketing. 33 (2020) 4 - p. 225-241 , 2020
Link:
https://doi.org/10.1080/08911762.2020.1734135
RT Journal T1
Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08911762.2020.1734135&Exemplar=1&LAN=DE A1 Billore, Aditya A1 Jayasimha, K. R. A1 Sadh, Ashish A1 Nambudiri, Ranjeet PB Informa UK Limited YR 2020 SN 0891-1762 SN 1528-6975 JF Journal of Global Marketing VO 33 IS 4 SP 225 OP 241 LK http://dx.doi.org/https://doi.org/10.1080/08911762.2020.1734135 DO https://doi.org/10.1080/08911762.2020.1734135 SF ELIB - SuUB Bremen
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