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1 Ergebnisse
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Toward an Attitude-Based Path to Co-creation: Exploring Cus..:
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
.
Journal of Global Marketing. 37 (2023) 1 - p. 62-77 , 2023
Link:
https://doi.org/10.1080/08911762.2023.2261101
RT Journal T1
Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08911762.2023.2261101&Exemplar=1&LAN=DE A1 Ramsey, Jase R. A1 Lorenz, Melanie P. A1 Roy, Douglas A1 Monteiro, Plinio PB Informa UK Limited YR 2023 SN 0891-1762 SN 1528-6975 JF Journal of Global Marketing VO 37 IS 1 SP 62 OP 77 LK http://dx.doi.org/https://doi.org/10.1080/08911762.2023.2261101 DO https://doi.org/10.1080/08911762.2023.2261101 SF ELIB - SuUB Bremen
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