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Consumer Evaluation of Brand Extension for Global and Local..:
Punyatoya, Plavini
Journal of International Consumer Marketing. 25 (2013) 3 - p. 198-215 , 2013
Link:
https://doi.org/10.1080/08961530.2013.780857
RT Journal T1
Consumer Evaluation of Brand Extension for Global and Local Brands: The Moderating Role of Product Similarity
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08961530.2013.780857&Exemplar=1&LAN=DE A1 Punyatoya, Plavini PB Informa UK Limited YR 2013 SN 0896-1530 SN 1528-7068 JF Journal of International Consumer Marketing VO 25 IS 3 SP 198 OP 215 LK http://dx.doi.org/https://doi.org/10.1080/08961530.2013.780857 DO https://doi.org/10.1080/08961530.2013.780857 SF ELIB - SuUB Bremen
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