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How does a Brand Reputation-Driven Construct Impact on Coun..:
Mariutti, Fabiana Gondim
;
de Moura Engracia Giraldi, Janaina
Journal of International Consumer Marketing. 31 (2019) 5 - p. 408-428 , 2019
Link:
https://doi.org/10.1080/08961530.2019.1590280
RT Journal T1
How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08961530.2019.1590280&Exemplar=1&LAN=DE A1 Mariutti, Fabiana Gondim A1 de Moura Engracia Giraldi, Janaina PB Informa UK Limited YR 2019 SN 0896-1530 SN 1528-7068 JF Journal of International Consumer Marketing VO 31 IS 5 SP 408 OP 428 LK http://dx.doi.org/https://doi.org/10.1080/08961530.2019.1590280 DO https://doi.org/10.1080/08961530.2019.1590280 SF ELIB - SuUB Bremen
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