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The Effects of Macro and Micro Country Image on Consumer Br..:
Garcia-De los Salmones, Maria del Mar
;
Herrero, Angel
;
San Martin, Hector
Journal of International Consumer Marketing. 34 (2021) 2 - p. 137-150 , 2021
Link:
https://doi.org/10.1080/08961530.2021.1922962
RT Journal T1
The Effects of Macro and Micro Country Image on Consumer Brand Preferences
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08961530.2021.1922962&Exemplar=1&LAN=DE A1 Garcia-De los Salmones, Maria del Mar A1 Herrero, Angel A1 San Martin, Hector PB Informa UK Limited YR 2021 SN 0896-1530 SN 1528-7068 JF Journal of International Consumer Marketing VO 34 IS 2 SP 137 OP 150 LK http://dx.doi.org/https://doi.org/10.1080/08961530.2021.1922962 DO https://doi.org/10.1080/08961530.2021.1922962 SF ELIB - SuUB Bremen
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