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Examining the mediating role of consumer desire for luxury:..:
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
Journal of International Consumer Marketing. 36 (2024) 4 - p. 301-319 , 2024
Link:
https://doi.org/10.1080/08961530.2024.2333756
RT Journal T1 <Title>Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08961530.2024.2333756&Exemplar=1&LAN=DE A1 Wang, Xujia A1 Sung, Billy A1 Phau, Ian PB Informa UK Limited YR 2024 SN 0896-1530 SN 1528-7068 JF Journal of International Consumer Marketing VO 36 IS 4 SP 301 OP 319 LK http://dx.doi.org/https://doi.org/10.1080/08961530.2024.2333756 DO https://doi.org/10.1080/08961530.2024.2333756 SF ELIB - SuUB Bremen
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