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1 Ergebnisse
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Feedback effect of brand extension in cable networks establ..:
Baek, Sang Ki
;
Nam, Sang-Hyun
;
Chang, Byeng-Hee
Journal of Media Economics. 30 (2017) 4 - p. 173-190 , 2017
Link:
https://doi.org/10.1080/08997764.2018.1515766
RT Journal T1 <Title>Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_08997764.2018.1515766&Exemplar=1&LAN=DE A1 Baek, Sang Ki A1 Nam, Sang-Hyun A1 Chang, Byeng-Hee PB Informa UK Limited YR 2017 SN 0899-7764 SN 1532-7736 JF Journal of Media Economics VO 30 IS 4 SP 173 OP 190 LK http://dx.doi.org/https://doi.org/10.1080/08997764.2018.1515766 DO https://doi.org/10.1080/08997764.2018.1515766 SF ELIB - SuUB Bremen
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