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Retailer evaluation: the crucial link between in-store proc..:

Gurel-Atay, Eda ; Giese, Joan L. ; Godek, John
The International Review of Retail, Distribution and Consumer Research.  20 (2010)  3 - p. 297-310 , 2010
Link: https://doi.org/10.1080/09593969.2010.491202