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Building customer loyalty in retailing: not all levers are ..:

Bellini, Silvia ; Cardinali, Maria Grazia ; Ziliani, Cristina
The International Review of Retail, Distribution and Consumer Research.  21 (2011)  5 - p. 461-481 , 2011
Link: https://doi.org/10.1080/09593969.2011.619666