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Unlocking the transformative potential of customer data in ..:
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
..
The International Review of Retail, Distribution and Consumer Research. 26 (2015) 3 - p. 225-241 , 2015
Link:
https://doi.org/10.1080/09593969.2015.1105846
RT Journal T1 <Title>Unlocking the transformative potential of customer data in retailing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_09593969.2015.1105846&Exemplar=1&LAN=DE A1 Saarijärvi, Hannu A1 Kuusela, Hannu A1 Kannan, P. K. A1 Kulkarni, Gauri A1 Rintamäki, Timo PB Informa UK Limited YR 2015 SN 0959-3969 SN 1466-4402 JF The International Review of Retail, Distribution and Consumer Research VO 26 IS 3 SP 225 OP 241 LK http://dx.doi.org/https://doi.org/10.1080/09593969.2015.1105846 DO https://doi.org/10.1080/09593969.2015.1105846 SF ELIB - SuUB Bremen
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