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Jokes in the store and its effects on customer satisfaction:

Söderlund, Magnus ; Oikarinen, Eeva-Liisa ; Heikka, Eija-Liisa
The International Review of Retail, Distribution and Consumer Research.  27 (2017)  3 - p. 260-283 , 2017
Link: https://doi.org/10.1080/09593969.2017.1314862