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From customer to actor value propositions: an analysis of d..:

Hokkanen, Harri ; Hänninen, Mikko ; Yrjölä, Mika.
The International Review of Retail, Distribution and Consumer Research.  31 (2021)  3 - p. 257-279 , 2021
Link: https://doi.org/10.1080/09593969.2021.1880463