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Omnichannel marketing: structured review, synthesis, and fu..:

Nguyen, Anh ; McClelland, Robert ; Hoang Thuan, Nguyen.
The International Review of Retail, Distribution and Consumer Research.  32 (2022)  3 - p. 221-265 , 2022
Link: https://doi.org/10.1080/09593969.2022.2034125