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Product bundling for 'Efficient' vs 'Non-Efficient' custome..:

Pradhan, Saurabh ; Priya, Pankaj ; Patel, Gokulananda
The International Review of Retail, Distribution and Consumer Research.  32 (2022)  3 - p. 293-310 , 2022
Link: https://doi.org/10.1080/09593969.2022.2047756