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Luxury branding in B2B:
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
Journal of Strategic Marketing. 32 (2023) 3 - p. 289-303 , 2023
Link:
https://doi.org/10.1080/0965254x.2023.2214143
RT Journal T1 <Title>Luxury branding in B2B</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_0965254x.2023.2214143&Exemplar=1&LAN=DE A1 Pedeliento, Giuseppe A1 Leek, Sheena A1 Christodoulides, George PB Informa UK Limited YR 2023 SN 0965-254X SN 1466-4488 JF Journal of Strategic Marketing VO 32 IS 3 SP 289 OP 303 LK http://dx.doi.org/https://doi.org/10.1080/0965254x.2023.2214143 DO https://doi.org/10.1080/0965254x.2023.2214143 SF ELIB - SuUB Bremen
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