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1 Ergebnisse
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The Influence of Statistical versus Exemplar Appeals on Ind..:
McKinley, Christopher J.
;
Limbu, Yam
;
Jayachandran, C. N.
Health Communication. 32 (2016) 4 - p. 427-437 , 2016
Link:
https://doi.org/10.1080/10410236.2016.1138811
RT Journal T1
The Influence of Statistical versus Exemplar Appeals on Indian Adults' Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10410236.2016.1138811&Exemplar=1&LAN=DE A1 McKinley, Christopher J. A1 Limbu, Yam A1 Jayachandran, C. N. PB Informa UK Limited YR 2016 SN 1041-0236 SN 1532-7027 JF Health Communication VO 32 IS 4 SP 427 OP 437 LK http://dx.doi.org/https://doi.org/10.1080/10410236.2016.1138811 DO https://doi.org/10.1080/10410236.2016.1138811 SF ELIB - SuUB Bremen
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