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1 Ergebnisse
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Metaverse Meets Branding: Examining Consumer Responses to I..:
Wongkitrungrueng, Apiradee
;
Suprawan, Lokweetpun
International Journal of Human–Computer Interaction. 40 (2023) 11 - p. 2905-2924 , 2023
Link:
https://doi.org/10.1080/10447318.2023.2175162
RT Journal T1 <Title>Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10447318.2023.2175162&Exemplar=1&LAN=DE A1 Wongkitrungrueng, Apiradee A1 Suprawan, Lokweetpun PB Informa UK Limited YR 2023 SN 1044-7318 SN 1532-7590 JF International Journal of Human–Computer Interaction VO 40 IS 11 SP 2905 OP 2924 LK http://dx.doi.org/https://doi.org/10.1080/10447318.2023.2175162 DO https://doi.org/10.1080/10447318.2023.2175162 SF ELIB - SuUB Bremen
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