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The Impact of Commercial Break Position on Advertising Effe..:
Jeong, Yongick
Journal of Promotion Management. 17 (2011) 3 - p. 291-314 , 2011
Link:
https://doi.org/10.1080/10496491.2011.596765
RT Journal T1
The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10496491.2011.596765&Exemplar=1&LAN=DE A1 Jeong, Yongick PB Informa UK Limited YR 2011 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management VO 17 IS 3 SP 291 OP 314 LK http://dx.doi.org/https://doi.org/10.1080/10496491.2011.596765 DO https://doi.org/10.1080/10496491.2011.596765 SF ELIB - SuUB Bremen
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