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1 Ergebnisse
1
Attitude of Muslim Consumers Toward Sex Appeal in Advertisi..:
Ismail, Ahmed Rageh
;
Melewar, T. C.
Journal of Promotion Management. 20 (2014) 5 - p. 553-570 , 2014
Link:
https://doi.org/10.1080/10496491.2014.946204
RT Journal T1
Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10496491.2014.946204&Exemplar=1&LAN=DE A1 Ismail, Ahmed Rageh A1 Melewar, T. C. PB Informa UK Limited YR 2014 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management VO 20 IS 5 SP 553 OP 570 LK http://dx.doi.org/https://doi.org/10.1080/10496491.2014.946204 DO https://doi.org/10.1080/10496491.2014.946204 SF ELIB - SuUB Bremen
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