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A Content Analysis of Bonus Pack Promotions:
Carlson, Jay
Journal of Promotion Management. 23 (2017) 6 - p. 930-950 , 2017
Link:
https://doi.org/10.1080/10496491.2017.1323265
RT Journal T1 <Title>A Content Analysis of Bonus Pack Promotions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10496491.2017.1323265&Exemplar=1&LAN=DE A1 Carlson, Jay PB Informa UK Limited YR 2017 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management VO 23 IS 6 SP 930 OP 950 LK http://dx.doi.org/https://doi.org/10.1080/10496491.2017.1323265 DO https://doi.org/10.1080/10496491.2017.1323265 SF ELIB - SuUB Bremen
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