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1 Ergebnisse
1
"Are We All in This Together?": Brand Opportunism in COVID-..:
Yang, Jing
;
Mundel, Juan
Journal of Promotion Management. 27 (2021) 6 - p. 877-899 , 2021
Link:
https://doi.org/10.1080/10496491.2021.1888181
RT Journal T1
"Are We All in This Together?": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10496491.2021.1888181&Exemplar=1&LAN=DE A1 Yang, Jing A1 Mundel, Juan PB Informa UK Limited YR 2021 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management VO 27 IS 6 SP 877 OP 899 LK http://dx.doi.org/https://doi.org/10.1080/10496491.2021.1888181 DO https://doi.org/10.1080/10496491.2021.1888181 SF ELIB - SuUB Bremen
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