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1 Ergebnisse
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Analyzing the Influence of Social Media Influencer's Attrib..:
Mir, Imran Anwar
;
Salo, Jari
Journal of Promotion Management. 30 (2023) 1 - p. 1-28 , 2023
Link:
https://doi.org/10.1080/10496491.2023.2251461
RT Journal T1
Analyzing the Influence of Social Media Influencer's Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10496491.2023.2251461&Exemplar=1&LAN=DE A1 Mir, Imran Anwar A1 Salo, Jari PB Informa UK Limited YR 2023 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management VO 30 IS 1 SP 1 OP 28 LK http://dx.doi.org/https://doi.org/10.1080/10496491.2023.2251461 DO https://doi.org/10.1080/10496491.2023.2251461 SF ELIB - SuUB Bremen
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