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1 Ergebnisse
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Understanding Gamification Advertising Effectiveness in an ..:
Nguyen-Viet, Bang
;
Thi Hoang Nguyen, Yen
Journal of Promotion Management. 30 (2023) 4 - p. 552-582 , 2023
Link:
https://doi.org/10.1080/10496491.2023.2289934
RT Journal T1
Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10496491.2023.2289934&Exemplar=1&LAN=DE A1 Nguyen-Viet, Bang A1 Thi Hoang Nguyen, Yen PB Informa UK Limited YR 2023 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management VO 30 IS 4 SP 552 OP 582 LK http://dx.doi.org/https://doi.org/10.1080/10496491.2023.2289934 DO https://doi.org/10.1080/10496491.2023.2289934 SF ELIB - SuUB Bremen
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