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1 Ergebnisse
1
Human–Human Interactions' Influence on Impulse-Buying Inten..:
Nguyen-Viet, Bang
;
Nguyen, Yen Thi Hoang
Journal of Promotion Management. , 2024
Link:
https://doi.org/10.1080/10496491.2024.2347216
RT Journal T1
Human–Human Interactions' Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10496491.2024.2347216&Exemplar=1&LAN=DE A1 Nguyen-Viet, Bang A1 Nguyen, Yen Thi Hoang PB Informa UK Limited YR 2024 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management SP 1 OP 30 LK http://dx.doi.org/https://doi.org/10.1080/10496491.2024.2347216 DO https://doi.org/10.1080/10496491.2024.2347216 SF ELIB - SuUB Bremen
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