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1 Ergebnisse
1
Referral Effect in B2B Competitive Marketing - the Ceiling ..:
Zhao, Liming
;
Ke, Chen
Journal of Business-to-Business Marketing. 30 (2023) 2 - p. 149-165 , 2023
Link:
https://doi.org/10.1080/1051712x.2023.2214545
RT Journal T1 <Title>Referral Effect in B2B Competitive Marketing - the Ceiling Effect of Referrals -</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_1051712x.2023.2214545&Exemplar=1&LAN=DE A1 Zhao, Liming A1 Ke, Chen PB Informa UK Limited YR 2023 SN 1051-712X SN 1547-0628 JF Journal of Business-to-Business Marketing VO 30 IS 2 SP 149 OP 165 LK http://dx.doi.org/https://doi.org/10.1080/1051712x.2023.2214545 DO https://doi.org/10.1080/1051712x.2023.2214545 SF ELIB - SuUB Bremen
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