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1
Evaluating the Significance of Placement on Recall of Adver..:
Newell, Stephen J.
;
Wu, Bob
Journal of Current Issues & Research in Advertising. 25 (2003) 2 - p. 57-67 , 2003
Link:
https://doi.org/10.1080/10641734.2003.10505149
RT Journal T1 <Title>Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2003.10505149&Exemplar=1&LAN=DE A1 Newell, Stephen J. A1 Wu, Bob PB Informa UK Limited YR 2003 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 25 IS 2 SP 57 OP 67 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2003.10505149 DO https://doi.org/10.1080/10641734.2003.10505149 SF ELIB - SuUB Bremen
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