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1 Ergebnisse
1
Baby Boomers' Attitudes towards Product Placements:
Schmoll, Nicole M.
;
Hafer, John
;
Hilt, Michael
.
Journal of Current Issues & Research in Advertising. 28 (2006) 2 - p. 33-53 , 2006
Link:
https://doi.org/10.1080/10641734.2006.10505197
RT Journal T1 <Title>Baby Boomers' Attitudes towards Product Placements</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2006.10505197&Exemplar=1&LAN=DE A1 Schmoll, Nicole M. A1 Hafer, John A1 Hilt, Michael A1 Reilly, Hugh PB Informa UK Limited YR 2006 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 28 IS 2 SP 33 OP 53 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2006.10505197 DO https://doi.org/10.1080/10641734.2006.10505197 SF ELIB - SuUB Bremen
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