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1 Ergebnisse
1
Reaching the Model Minority: Ethnic Differences in Respondi..:
Appiah, Osei
;
Liu, Yung-I
Journal of Current Issues & Research in Advertising. 31 (2009) 1 - p. 27-41 , 2009
Link:
https://doi.org/10.1080/10641734.2009.10505255
RT Journal T1 <Title>Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2009.10505255&Exemplar=1&LAN=DE A1 Appiah, Osei A1 Liu, Yung-I PB Informa UK Limited YR 2009 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 31 IS 1 SP 27 OP 41 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2009.10505255 DO https://doi.org/10.1080/10641734.2009.10505255 SF ELIB - SuUB Bremen
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