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The Influence of Program Context Intensity: An Examination ..:
Aiken, K. Damon
;
Malkewitz, Keven
Journal of Current Issues & Research in Advertising. 32 (2010) 2 - p. 27-39 , 2010
Link:
https://doi.org/10.1080/10641734.2010.10505283
RT Journal T1 <Title>The Influence of Program Context Intensity: An Examination of Television Advertising during War News</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2010.10505283&Exemplar=1&LAN=DE A1 Aiken, K. Damon A1 Malkewitz, Keven PB Informa UK Limited YR 2010 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 32 IS 2 SP 27 OP 39 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2010.10505283 DO https://doi.org/10.1080/10641734.2010.10505283 SF ELIB - SuUB Bremen
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