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Advertising Effectiveness and the Match-Up Hypothesis: Exam..:

Lien, Nai-Hwa ; Chou, Hsuan-Yi ; Chang, Chia-Hsin
Journal of Current Issues & Research in Advertising.  33 (2012)  2 - p. 282-300 , 2012
Link: https://doi.org/10.1080/10641734.2012.700809