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Regulating Emotions in Advertising: Examining the Effects o..:
Kemp, Elyria
;
Chapa, Sindy
;
Kopp, Steven W.
Journal of Current Issues & Research in Advertising. 34 (2013) 1 - p. 135-150 , 2013
Link:
https://doi.org/10.1080/10641734.2013.754719
RT Journal T1 <Title>Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2013.754719&Exemplar=1&LAN=DE A1 Kemp, Elyria A1 Chapa, Sindy A1 Kopp, Steven W. PB Informa UK Limited YR 2013 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 34 IS 1 SP 135 OP 150 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2013.754719 DO https://doi.org/10.1080/10641734.2013.754719 SF ELIB - SuUB Bremen
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