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How the Anticipation Can Be as Great as the Experience: Exp..:
Close, Angeline G.
;
Lacey, Russell
Journal of Current Issues & Research in Advertising. 35 (2014) 2 - p. 209-224 , 2014
Link:
https://doi.org/10.1080/10641734.2014.900294
RT Journal T1 <Title>How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2014.900294&Exemplar=1&LAN=DE A1 Close, Angeline G. A1 Lacey, Russell PB Informa UK Limited YR 2014 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 35 IS 2 SP 209 OP 224 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2014.900294 DO https://doi.org/10.1080/10641734.2014.900294 SF ELIB - SuUB Bremen
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