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The Interaction Effects of Mood and Ad Appeals on Type of E..:
Wen, Jing (Taylor)
;
Sar, Sela
;
Anghelcev, George
Journal of Current Issues & Research in Advertising. 38 (2016) 1 - p. 31-43 , 2016
Link:
https://doi.org/10.1080/10641734.2016.1233153
RT Journal T1 <Title>The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2016.1233153&Exemplar=1&LAN=DE A1 Wen, Jing (Taylor) A1 Sar, Sela A1 Anghelcev, George PB Informa UK Limited YR 2016 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 38 IS 1 SP 31 OP 43 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2016.1233153 DO https://doi.org/10.1080/10641734.2016.1233153 SF ELIB - SuUB Bremen
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