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1 Ergebnisse
1
Do Celebrity Endorsements Benefit Familiar Luxury Brands? A..:
Park, Sun-Young
;
Yim, Mark Yi-Cheon
Journal of Current Issues & Research in Advertising. 41 (2018) 1 - p. 20-35 , 2018
Link:
https://doi.org/10.1080/10641734.2018.1519471
RT Journal T1 <Title>Do Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2018.1519471&Exemplar=1&LAN=DE A1 Park, Sun-Young A1 Yim, Mark Yi-Cheon PB Informa UK Limited YR 2018 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 41 IS 1 SP 20 OP 35 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2018.1519471 DO https://doi.org/10.1080/10641734.2018.1519471 SF ELIB - SuUB Bremen
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