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Marketing Professionals' Views on Online Advertising Fraud:
Dörnyei, Krisztina Rita
Journal of Current Issues & Research in Advertising. 42 (2020) 2 - p. 156-174 , 2020
Link:
https://doi.org/10.1080/10641734.2020.1737276
RT Journal T1 <Title>Marketing Professionals' Views on Online Advertising Fraud</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2020.1737276&Exemplar=1&LAN=DE A1 Dörnyei, Krisztina Rita PB Informa UK Limited YR 2020 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 42 IS 2 SP 156 OP 174 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2020.1737276 DO https://doi.org/10.1080/10641734.2020.1737276 SF ELIB - SuUB Bremen
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