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1
Snark Happens: Effects of Schadenfreude on Brand Attitudes:
Hayes, Rebecca A.
;
Carr, Caleb T.
Journal of Current Issues & Research in Advertising. 41 (2020) 2 - p. 243-256 , 2020
Link:
https://doi.org/10.1080/10641734.2020.1738290
RT Journal T1 <Title>Snark Happens: Effects of Schadenfreude on Brand Attitudes</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2020.1738290&Exemplar=1&LAN=DE A1 Hayes, Rebecca A. A1 Carr, Caleb T. PB Informa UK Limited YR 2020 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 41 IS 2 SP 243 OP 256 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2020.1738290 DO https://doi.org/10.1080/10641734.2020.1738290 SF ELIB - SuUB Bremen
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