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1 Ergebnisse
1
Green Advertising on Social Media: Brand Authenticity Media..:
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
Journal of Current Issues & Research in Advertising. 43 (2021) 1 - p. 106-121 , 2021
Link:
https://doi.org/10.1080/10641734.2021.1964655
RT Journal T1
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2021.1964655&Exemplar=1&LAN=DE A1 Pittman, Matthew A1 Oeldorf-Hirsch, Anne A1 Brannan, Ashley PB Informa UK Limited YR 2021 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 43 IS 1 SP 106 OP 121 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2021.1964655 DO https://doi.org/10.1080/10641734.2021.1964655 SF ELIB - SuUB Bremen
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