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1 Ergebnisse
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Advertising in the Times of COVID: A Tight-Loose Analysis o..:
Morton, Cynthia R.
;
Dodoo, Naa Amponsah
;
Villegas, Jorge
..
Journal of Current Issues & Research in Advertising. 44 (2022) 2 - p. 123-141 , 2022
Link:
https://doi.org/10.1080/10641734.2022.2149640
RT Journal T1 <Title>Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2022.2149640&Exemplar=1&LAN=DE A1 Morton, Cynthia R. A1 Dodoo, Naa Amponsah A1 Villegas, Jorge A1 Mueller, Sophia A1 Chang, Hye Soo PB Informa UK Limited YR 2022 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 44 IS 2 SP 123 OP 141 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2022.2149640 DO https://doi.org/10.1080/10641734.2022.2149640 SF ELIB - SuUB Bremen
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