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1 Ergebnisse
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Green CSR Communication to Internal Audiences: The Persuasi..:
Kang, Eun Yeon
;
Kang, Soo Yeon
Journal of Current Issues & Research in Advertising. 44 (2023) 4 - p. 473-496 , 2023
Link:
https://doi.org/10.1080/10641734.2023.2218449
RT Journal T1 <Title>Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees' Green Behaviors</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2023.2218449&Exemplar=1&LAN=DE A1 Kang, Eun Yeon A1 Kang, Soo Yeon PB Informa UK Limited YR 2023 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 44 IS 4 SP 473 OP 496 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2023.2218449 DO https://doi.org/10.1080/10641734.2023.2218449 SF ELIB - SuUB Bremen
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