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1 Ergebnisse
1
Vertical Individualism As a Motivating Factor in Perceiving..:
Lee, Yoon-Joo
;
Chen, Huan
;
Haley, Eric
Journal of Current Issues & Research in Advertising. 44 (2023) 4 - p. 517-541 , 2023
Link:
https://doi.org/10.1080/10641734.2023.2220012
RT Journal T1 <Title>Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10641734.2023.2220012&Exemplar=1&LAN=DE A1 Lee, Yoon-Joo A1 Chen, Huan A1 Haley, Eric PB Informa UK Limited YR 2023 SN 1064-1734 SN 2164-7313 JF Journal of Current Issues & Research in Advertising VO 44 IS 4 SP 517 OP 541 LK http://dx.doi.org/https://doi.org/10.1080/10641734.2023.2220012 DO https://doi.org/10.1080/10641734.2023.2220012 SF ELIB - SuUB Bremen
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