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1 Ergebnisse
1
Do Longer or Shorter Budget Temporal Frames Matter? Numeros..:
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
Journal of Marketing Theory and Practice. 24 (2016) 4 - p. 422-441 , 2016
Link:
https://doi.org/10.1080/10696679.2016.1204887
RT Journal T1 <Title>Do Longer or Shorter Budget Temporal Frames Matter? Numerosity Effects, Mental Budgets, and Purchase Intentions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10696679.2016.1204887&Exemplar=1&LAN=DE A1 Liu, Hsin-Hsien A1 Chou, Hsuan-Yi PB Informa UK Limited YR 2016 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 24 IS 4 SP 422 OP 441 LK http://dx.doi.org/https://doi.org/10.1080/10696679.2016.1204887 DO https://doi.org/10.1080/10696679.2016.1204887 SF ELIB - SuUB Bremen
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