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The Role of Affective Brand Commitment on Sales Effort:
Fu, Frank Q.
;
Elliott, Michael T.
;
Mano, Haim
.
Journal of Marketing Theory and Practice. 25 (2017) 3 - p. 257-273 , 2017
Link:
https://doi.org/10.1080/10696679.2017.1311215
RT Journal T1 <Title>The Role of Affective Brand Commitment on Sales Effort</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10696679.2017.1311215&Exemplar=1&LAN=DE A1 Fu, Frank Q. A1 Elliott, Michael T. A1 Mano, Haim A1 Galloway, Chris PB Informa UK Limited YR 2017 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 25 IS 3 SP 257 OP 273 LK http://dx.doi.org/https://doi.org/10.1080/10696679.2017.1311215 DO https://doi.org/10.1080/10696679.2017.1311215 SF ELIB - SuUB Bremen
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