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USER-GENERATED CONTENT AS WORD-OF-MOUTH:
Ramirez, Edward
;
Gau, Roland
;
Hadjimarcou, John
.
Journal of Marketing Theory and Practice. 26 (2018) 1-2 - p. 90-98 , 2018
Link:
https://doi.org/10.1080/10696679.2017.1389239
RT Journal T1 <Title>USER-GENERATED CONTENT AS WORD-OF-MOUTH</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10696679.2017.1389239&Exemplar=1&LAN=DE A1 Ramirez, Edward A1 Gau, Roland A1 Hadjimarcou, John A1 Xu, Zhenning (Jimmy) PB Informa UK Limited YR 2018 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 26 IS 1-2 SP 90 OP 98 LK http://dx.doi.org/https://doi.org/10.1080/10696679.2017.1389239 DO https://doi.org/10.1080/10696679.2017.1389239 SF ELIB - SuUB Bremen
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