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HYPOTHESES OF EQUIVALENCE AND THEIR TESTING:
Garber Jr., Lawrence L.
;
Boya, Ünal Ö.
;
Hyatt, Eva M.
Journal of Marketing Theory and Practice. 26 (2018) 3 - p. 280-288 , 2018
Link:
https://doi.org/10.1080/10696679.2018.1450634
RT Journal T1 <Title>HYPOTHESES OF EQUIVALENCE AND THEIR TESTING</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10696679.2018.1450634&Exemplar=1&LAN=DE A1 Garber Jr., Lawrence L. A1 Boya, Ünal Ö. A1 Hyatt, Eva M. PB Informa UK Limited YR 2018 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 26 IS 3 SP 280 OP 288 LK http://dx.doi.org/https://doi.org/10.1080/10696679.2018.1450634 DO https://doi.org/10.1080/10696679.2018.1450634 SF ELIB - SuUB Bremen
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