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1 Ergebnisse
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Insights into Long-Term Brand Success:
Gifford, Roy
;
Newmeyer, Casey E.
Journal of Marketing Theory and Practice. 27 (2019) 1 - p. 1-18 , 2019
Link:
https://doi.org/10.1080/10696679.2018.1534215
RT Journal T1 <Title>Insights into Long-Term Brand Success</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10696679.2018.1534215&Exemplar=1&LAN=DE A1 Gifford, Roy A1 Newmeyer, Casey E. PB Informa UK Limited YR 2019 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 27 IS 1 SP 1 OP 18 LK http://dx.doi.org/https://doi.org/10.1080/10696679.2018.1534215 DO https://doi.org/10.1080/10696679.2018.1534215 SF ELIB - SuUB Bremen
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