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Ambidexterity as a Key Factor in Banks' Performance: A Mark..:
Monferrer Tirado, Diego
;
Moliner Tena, Miguel Ángel
;
Estrada Guillén, Marta
Journal of Marketing Theory and Practice. 27 (2019) 2 - p. 227-250 , 2019
Link:
https://doi.org/10.1080/10696679.2019.1577685
RT Journal T1
Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach
UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10696679.2019.1577685&Exemplar=1&LAN=DE A1 Monferrer Tirado, Diego A1 Moliner Tena, Miguel Ángel A1 Estrada Guillén, Marta PB Informa UK Limited YR 2019 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 27 IS 2 SP 227 OP 250 LK http://dx.doi.org/https://doi.org/10.1080/10696679.2019.1577685 DO https://doi.org/10.1080/10696679.2019.1577685 SF ELIB - SuUB Bremen
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