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The current and future state of the marketing management pr..:
Elhajjar, Samer
Journal of Marketing Theory and Practice. 32 (2023) 2 - p. 233-250 , 2023
Link:
https://doi.org/10.1080/10696679.2023.2166535
RT Journal T1 <Title>The current and future state of the marketing management profession</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10696679.2023.2166535&Exemplar=1&LAN=DE A1 Elhajjar, Samer PB Informa UK Limited YR 2023 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 32 IS 2 SP 233 OP 250 LK http://dx.doi.org/https://doi.org/10.1080/10696679.2023.2166535 DO https://doi.org/10.1080/10696679.2023.2166535 SF ELIB - SuUB Bremen
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