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1 Ergebnisse
1
How to Retain My Consumers? Investigating Incumbents' Promo..:
Ta, La
;
Xu, Xun
;
Dai, Hongyan
International Journal of Electronic Commerce. 28 (2024) 3 - p. 295-331 , 2024
Link:
https://doi.org/10.1080/10864415.2024.2361397
RT Journal T1 <Title>How to Retain My Consumers? Investigating Incumbents' Promotional Strategies Upon New Business Entry in the Online-to-Offline Context</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1080_10864415.2024.2361397&Exemplar=1&LAN=DE A1 Ta, La A1 Xu, Xun A1 Dai, Hongyan PB Informa UK Limited YR 2024 SN 1086-4415 SN 1557-9301 JF International Journal of Electronic Commerce VO 28 IS 3 SP 295 OP 331 LK http://dx.doi.org/https://doi.org/10.1080/10864415.2024.2361397 DO https://doi.org/10.1080/10864415.2024.2361397 SF ELIB - SuUB Bremen
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