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An empirical study on the effects of an enterprise fan page:

Shang, Shari S.C. ; Hsu, Wei-Yen ; Tseng, Hsiao-Ting..
Journal of Organizational Computing and Electronic Commerce.  28 (2018)  3 - p. 252-268 , 2018
Link: https://doi.org/10.1080/10919392.2018.1482604